Because learning, here, is a millennial-old tradition.

Did you know that four of the ten oldest universities in the world are Italian? These are the University of Bologna (1088), the University of Padua (1222), the "Federico II" University of Naples (1224), and the University of Siena (1240).
Also, the first Conservatory in Europe was founded in Naples in 1808, and the world's first Art Academy was established in Florence by Giorgio Vasari in 1563.

Because Italy is the homeland of creativity and innovation.

In Italy, there is a particular ability to combine tradition with innovation. The "know-how" that is passed down from generation to generation, often meets the talent of those who intend to transform it into something new. Small and medium-sized enterprises in our country represent 92% of active businesses and all together contribute to making the name of Italy great in the world, also through internationally known brands.

Because Italy is a lovely place to live in.

Thanks to its geographical location, which places it in the middle of the Mediterranean Sea, Italy has historically been at the centre of a continuous exchange of civilizations. This cultural flow has made Italy rich in precious material and immaterial treasures, making it the country with the largest number of UNESCO World Heritage Sites in the world, with 58 in total, including moreover 5 natural sites and 8 cultural landscapes.